Story of a Salon business owner about increasing customer base using digital media

"konnekt's Digital Literacy Workshop was a true game-changer for my salon business. Before attending the workshop, my personal social media page was a mess -  full of both personal posts and salon updates. It made it more difficult for potential clients to figure out what services I actually offered. 

The Digital Literacy Workshop (DLW) taught me the crucial importance of separating my personal and business accounts, so I created a dedicated TikTok handle for my salon. 

That one change made an astounding difference.  

Since launching my salon's TikTok, I've been overwhelmed! Former clients from my previous job started reaching out, reconnecting, and booking appointments! My online presence not only rekindled these old relationships but also opened doors to new clients who’ve started to discover me online!

The insights I gained from the DLW sessions have completely reshaped how I run my business today, and I am incredibly grateful for it. The workshop had a profound positive impact on my business, and showed me the value of building relationships and creating new channels."